How to reduce the napkins use with Tork Xpressnap® dispensers?
Today's restaurant customers pay attention to details. They are demanding in terms of the quality of the food served, the cleanliness of the premises, and the amenities. It is worth spending a moment on napkins. From the customer's point of view, napkins should always be at hand. For the restaurant owner, this is another expense, sometimes significant. How to reconcile these two interests? Tork has found a solution!
The consequences of excessive napkin usage
Usually, standard napkin dispensers do not work well in dining establishments, especially those visited by a large number of guests. This issue concerns every dining establishment - restaurants, cafes, fast food bars, or employee canteens. When customers take napkins from a standard dispenser, they often accidentally take more than they intended and end up throwing them away. The result? Excessive napkin usage, higher costs, and overproduction of waste, which requires more employee involvement in maintaining order in the establishment and results in more garbage. This also conflicts with environmental concerns. Used napkins are not recyclable; they end up in mixed waste and cannot be recycled.
How to reduce napkin usage by 25%?
Tork napkin dispensers are designed to dispense napkins one at a time. This way, the customer takes only one napkin at a time, which partially pulls out the next one. There's no waste, the amount of waste decreases, and employees can focus more on other tasks than refilling dispensers and removing waste.
Match your Tork napkin dispenser to your needs
Tork offers an extensive range of napkin dispensers that meet the diverse needs of cafes and ice cream parlors, restaurants, fast food bars, cinemas, and amusement parks. From small elegant Tork Xpressnap® Image line napkin dispensers to the comprehensive Tork Xpressnap® Signature and Classic lines, which include:
- small table dispensers
- medium-sized table dispensers
- countertop dispensers
- countertop or wall-mounted dispensers
- built-in dispensers
How to earn extra income with napkin dispensers?
This is no joke. Tork napkin dispensers not only reduce napkin usage but also help generate additional revenue. This is thanks to the advertising panels placed on most Tork napkin dispensers. You can place your own offers in them, such as current promotions, or rent out the advertising space.
At this point, some people might think - okay, but I don't know how to create graphic designs and don't want to spend extra money on a graphic designer. Tork has anticipated the needs of HoReCa customers and has made it easy to create advertisements. On its website Tork offers a simple and free ad creation program called Ad-a-Glance.
Create an ad in 4 simple steps
To create an advertisement for the Tork napkin dispenser, follow the instructions on the creator's page. How does it work?
- Choose one of the ready-made templates and customize it to your needs or upload your own.
- Choose the napkin dispenser where you will place the design. The program automatically adjusts the size of the graphic to the dispenser's dimensions.
- Customize the graphic. At this stage, you can add your company's logo and text. Choose the font and its color. If your dispenser has two advertising fields, you can change the front and back graphics.
- Proceed to save and print. Before printing, you can preview how the graphic will look on the dispenser.
Want to create a design for your Tork napkin dispenser? You can do it on the Tork Ad-a-Glance creator page.
Is it worth it?
- at least 1/3 of customers pay attention to offers on napkin dispensers, and about 10% of them take advantage
- 86% of customers are more likely to return to establishments where they were presented with a personalized offer
- 48% of customers are willing to spend more when they see a special offer in the establishment
- 29% of visitors spend more than planned when they see an interesting offer on the table
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